Sector-wide initiatives

Together with partner organisations we led the Homes for Britain initiative which was launched at the party conferences in 2012. We are also leading a sector positioning group to help the sector find a way to deliver shared messages about housing associations.

• Homes for Britain: the initiative brought together over 40 housing organisations from every part of the market to put housing top of the political agenda.
  
• Our shared voice: Last year, a group of housing associations came together to discuss the lack of identification and engagement with the sector by decision-makers, funders and potential.
  
  It concluded that housing associations needed to act collectively to engage key audiences’ emotions and values, but that the first step was to address a very basic problem – the lack of consistency in the way that housing associations describe themselves.
  
  Over a thousand organisations, each subtly different in terms of its business model, priorities, values and focus needed some simple forms of words to build into their messaging that they could all share.