The housing association story is designed to be flexible so that individual housing associations can make it work for them. You can emphasise the areas which are most relevant to you, or to the audience you want to communicate it to, and illustrate it with examples of your work.
Making sure the story works for you and your customers and stakeholders is crucial if it’s really going to be used in practice. Here are some ideas and tools to help you integrate it into your organisation’s work.
Guide to adapting the story for your organisation
The best way to make sure you have a version of the story that will work for you is to work through it in an internal workshop in your communications team, with your executive team or with your board.
This guide sets out a template workshop agenda to help you do this.
Template press release
We’ve put together a template press release to give you some ideas for how the story could fit into the communications you might send out regularly.
Sample stories adapted for different housing associations
We’re currently developing some sample versions of the story adapted for different audiences and different types of housing association. These are intended to illustrate how various organisations might use the story in a meeting with a politician or journalist.
If you’d be interested in working with us on this, please get in touch.
Got other ideas for sharing the story? Tell us about them.