Starts at Home campaign toolkit

We’ve put together some resources to help you play an active role in the Starts at Home campaign.

The aim of Starts at Home is to help persuade the Government to ensure that every person who needs extra support has a home that meets their needs. It will tell positive stories of people who have gained independence, confidence and stability through supported housing. Using the powerful first-person stories of people who have benefited from supported housing, we want to create an alliance of organisations and cross-party politicians to back Starts at Home.

We’ll launch the campaign website soon with some initial case studies and supportive statements from politicians. In the next couple of weeks we are asking you to do three simple things to help Starts at Home gain momentum:

  1. Send us your case studies – we’ve created a template to help you gather the right information from your service users, but you can send us any existing case studies you have too.
  2. Write to your local MPs – we’ve put together guidance to help you do this.
  3. Promote Starts at Home on social media using #startsathome when the campaign launches – you can download campaign logos to add to your website and social media posts.

You can download the resources to help you take part below.  To make it as easy as possible for everyone to take part, we are producing further resources based on the suggestions made at our recent workshops, including sample social media posts and press release templates – do let us know if there is anything in particular that your organisation would like.

Case Studies

You can send us your case studies in any format, but several members asked for a template to help them gather the right information from their tenants.

Engaging with your MP

We've put together some guidance to help you write to your MPs, invite them to visit your organisation and make the most of any meetings.


Resources for the national media launch

We are officially launching the Starts at Home campaign on Monday 4 July.

To help you with your media plans for the day, we have produced some extra resources.