Campaign toolkit

We've put together some resources to help your housing association play an active role in the Homes for Britain campaign.

You can download all of the resources as a zipped file or pick individual items below. We will be adding to the toolkit as the campaign progresses, but if you have any suggestions or requests, please contact Justine Harvey as we may be able to have it created for you.

If you haven't done so already, please register for Homes for Britain updates, so we can send you information about the latest campaign actions and activities.

Brand guidelines

We've put together a guide to using the Homes for Britain brand ,but please contact Justine Harvey if you have any questions about using the Homes for Britain brand.

Campaign launch pack

This provides an overview of the campaign, along with the milestones and 'starter gun' actions. You can download the pdf version let us know and we can post some to you.

Campaign timeline

The campaign is divided into six milestones and we want you to take part in each stage. This campaign timeline provides more detail of what is happening at each stage and how you can get involved.

Campaign supporters badge

Show your support with the Homes for Britain campaign badge. Add the badge to your website, your publications – and anywhere else you can think of to raise the profile of the campaign.

Homes for Britain logo

You may alternatively want to use the Homes for Britain logo.

Posters

There are three versions:

The posters have been designed so they can be printed off on standard A4 paper, but we can also provide artwork if you want to personalise them with your area or company name/logo.

Hoardings

There are four options for hoardings based on our national advertising campaigns:

You can adapt these design to suit the size of your billboard space and can add in your own logos or change the wording to meet your needs. InDesign and eps files are availabe along with the file font - you can download a zipped file of all the artwork here.

Social media graphics

Share this graphic based on the advertising campaign on social media - you may wish to resize it.

Show your support for the campaign on your organisation's Twitter account with a branded header

Campaign slogan

Politician with campaign rosette

Postcards

We have sent 10 campaign postcards to each chief executive, communications contact and campaign champion for have contact details for.  If you would like more please let us know and we can send them to you.

Articles for your tenant magazines

We have put together copy that can be used in your tenant publications - you can use it as it is or adapt it for your needs.

We can provide illustrations to accompany these articles - please contact Justine Harvey for more information

Media resources

We've put together sample press releases and a media Q&A to make it easier for you to tell your local media about the campaign

Campaign branding

Some simple branding that can be resized to suit your needs, for example to use on hoardings or vans or used as posters.

Pledge signs

Print out these signs to show your support for the campaign in selfies and photos to post on Twitter and other social media. Choose from ready-made campaign messages or write your own on a Homes for Britain branded sign

Pop-up banner stands

If you want a Homes for Britain banner stand to have at your event, you can use this artwork and have it printed through your own suppliers.

We have also produced a Number 10 Downing Street banner, which we have been using as a backdrop for selfies and photographs at our events.

Branded materials

We also have some campaign materials that you can request from us. Numbers of these are limited, but we are happy to send them to members free of charge. Contact Justine Harvey with details of the number of each you need.

  • Homes for Britain folders - A4 folders perfect for presenting campaign materials to MPs and other stakeholders
  • Rosettes with the campaign slogan - a fun novelty item to get people talking about the campaign - there is a very limited supply of these left - we can only send up to 10 rosettes to each organisation
  • Campaign badges - there is a limited supply - we can send up to 20 of these to each organisation
  • Homes for Britain balloons
  • Homes for Britain paper bags

Tips and guides

We've gathered together a number of quick guides to help you take part in the campaign.