The Fire Kills campaign highlights everyday risks around the home to encourage residents to take steps to prevent an accidental fire in the home. It highlights the importance of having a working smoke alarm on each floor of the home, and of regular testing. The campaign also informs residents about fire safety support available from local Fire and Rescue Services, such as home fire safety checks.
The advertising will run across television, radio and digital channels for eight weeks.
The Home Office is particularly keen to share fire safety information with those groups most at risk of having an accidental fire in the home. These are: older people, single parents, people who live alone, and people with disabilities (including mobility and mental health issues).
To help you promote fire safety information to your residents, the Home Office is preparing a campaign resource pack.
You can request a campaign pack by emailing the campaign coordinators.