Shared ownership

Our shared ownership campaign is boosting the profile of this great product across the country on a scale that’s never been done before.

We’ve created this campaign with housing associations, the public and design and media agencies, to develop and deliver a clear, consistent way for the sector to talk about and market shared ownership.

This new narrative and creative is now part of a nationwide advertising campaign which launched in January 2020, designed to help the public understand what shared ownership is and help more people into home ownership.

Important update

In responding to the coronavirus outbreak, the government took the unprecedented step of suspending the housing market, advising people not to buy, sell or move home. In light of this official advice, in April 2020 we made the decision to temporarily pause our shared ownership campaign promotion and advertising activity. 

After listening to our supporters and following new advice from Government, we are reviewing plans to restart the promotions and advertising activity by mid-September 2020. In the lead up, there will be a number of activities and actions to partake in. We will be in touch with all supporters with the next steps shortly.

If you have any questions, please feel free to contact us.

47 housing associations have signed up to the campaign so far.

Find out everything you need to know about the campaign:

See more about the campaign


See who's signed up


Find out how to sign up


FAQs on shared ownership


FAQs about the campaign


Supporter advice on campaign hub


Who to speak to

Ella Cheney, Shared Ownership Programme Manager