Shared ownership

Our newly launched shared ownership campaign is boosting the profile of this great product across the country on a scale that’s never been done before.

We’ve created this campaign with housing associations, the public and design and media agencies, to develop and deliver a clear, consistent way the sector talks about and markets shared ownership.

This new narrative and creative is now part of a nationwide advertising campaign which launched in January 2020, designed to help the public understand what shared ownership is and help more people into home ownership.

website branding

46 housing associations have signed up to the campaign so far - see who's signed up here.

Explore the next couple of pages to find out everything you need to know about the campaign:

See more about the campaign so far


Find out how to sign up



Get your questions answered now


Supporter advice on campaign hub


Who to speak to

Ella Cheney, Shared Ownership Programme Manager