Once signed up to our campaign, you get full use of our campaign hub and the creative assets it contains. The hub contains all of the creative assets supporters need to help build awareness and understanding of shared ownership in their own marketing. There are a few top tips to get the most out of them.
We’ve temporarily paused our shared ownership campaign promotion and advertising activity due to the coronavirus outbreak, and the government’s unprecedented step of suspending the housing market.
If you’re supporting our campaign, you may have public-facing marketing programmes underway that use the campaign’s creative assets, and at this difficult time it’s important to carefully consider how they are used.
With any public-facing marketing you’re planning, in the light of the government’s official advice, please be sensitive to the current environment if you’re continuing to use the campaign resources, and use appropriate channels.
If you’re unsure about any of this, please feel free to contact us.
Every time you log on to the campaign hub, visit the welcome section for all the latest on the campaign. There will be a list of actions for you to take. Doing these actions will ensure you get the most out of the campaign.
Our animated assets bring the campaign to life in a dynamic way. These are best used on your social media and websites.
We’re in this together, so we’d encourage you to add your logo to the campaign headline assets. Simply replace the blue placeholder graphic with your logo.
Every housing association has their own distinctive visual identity. Use the guidance outlined in the co-branding section to see how you can successfully incorporate the campaign visual language within your channels and communications, in varying amounts of focus.
You can use 100% of the creative right down to just using the stand-alone trustmark.
Housing associations sell shared ownership homes across England. We've created geographical variations on these particular headlines, to allow you to choose one that can connect hyper-directly to audiences in your area.
If you would like hyper-localised headlines for different localities that are not listed on the campaign hub then get in touch and we will create them for you.
Please note: only paying campaign supporters have access to our campaign hub and can use the new campaign materials.